Ari Novick, the psychotherapist behind the NFL's fan conduct class program was recently interviewed by Esquire Magazine writer, Keith O'Brien regarding fan behavior. The article is interesting because the writer spent some time doing a social experient wearing opposing team jerseys in cities where the two superbowl teams reside.
The article, "You're Not Welcome in this Community" begins as follows: "What happens when you wallpaper yourself in Seahawks gear and head to Denver? What happens when you roll into Seattle in a car festooned with Broncos flags? In the wake of rising concern over bad fan behavior at NFL games, one man goes to find out... and winds up face to face with Richard Sherman’s mother." Read more here